They created a visually stunning cover photo for yourself Facebook On the business page, he created a marketing plan and is almost done setting up his business on the social network.
See also : What is a messenger chatbot?
But when it comes to a Facebook chatbot for messenger, you’re scratching your head.
Do you want me to try it? Is it worth it? Will it do business or is it just another shiny object I’m following in a desperate attempt to boost mine? Facebook followers?
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You will receive the answer in this post.
We’ll first discuss what Facebook chatbot is and how it makes Facebook messaging marketing easier. Next, we’ll see what benefits chatbots can bring you home to your business. Finally, you’ll learn how to use a Facebook chatbot creators to create a bot for your company page.
Plan de l'article
- what is a Facebook chatbot?
- How to use Facebook messenger bots?
- How do I create a messaging bot?
- Step 1: Create a free account
- Bonus: Check out the chatfuel tutorial
- Step 2: Write your welcome message
- Step 3: Create your conversation navigation
- Step 4: Link these blocks to your welcome message
- Step 5: Make your Facebook intelligent chatbot with artificial intelligence
- Step 6: Test and launch your Facebook chatbot
- It’s your turn now
what is a Facebook chatbot?
A chatbot is an artificial intelligence program that can chat with your customers on your behalf with pre-programmed answers to frequently asked questions.
Conversation can be as easy as directing them to your product page. Or it could be as smart as helping them find the right product or change their reservation, Marriot’s Facebook chatbot does.
Think of a messenger bot like you Facebook Assistant who talks to your audience.
From the customer’s point of view a Facebook Messenger chatbot is a lifesaver. Answer their questions right away without having to google your website. Go to the FAQ section, find the question they have, and finallyget an answer.
In addition, a messenger bot saves you time. Answer requests quickly: requests you would be responsible for answering if there are no bots would be. You can also guide your customers through their product collection or provide them with their phone number or address.
But these are just statements with lots of examples added to the mix, right? Don’t worry, here’s solid proof:
- 21 percent of consumers surveyed Think chatbots are the easiest way to contact a company. This number must have risen since statistics came from a 2017 survey.
Some customers may prefer human interaction over talking to a bot, but a recent HubSpot survey found that 40 percent of respondents I didn’t care if there was a bot or a human on the other end as long as they received their response.
people are three times more likely to interact with your bot, read your marketing emails.
In addition, chatbots won’t close soon. Just look at how its use has expanded to different areas:
It’s a convincing case, isn’t it?
So how can you use a Facebook chatbot for your company?
How to use Facebook messenger bots?
There are tons of ways you can use a messenger bot to win Facebook marketing. For example, you can engage your audience with interactive content, drive traffic to your latest blog post, share submission details, and more. Here are some of the biggest benefits.
Create brand awareness
Chances are a prospect liked Facebook page because they enjoyed a photo you shared. They may have heard about your company elsewhere and decided to follow your side.
But in the swirl of the pages they see in their news feed, they’ll probably forget your store in just a few days.
So should you let the past be over? Absolutely not. A. Facebook chatbot can ensure that potential customers get to know your brand by interacting with them through live chat.
With a messenger chatbot, you can:
- Send a welcome message to your prospect. Say hello and tell them what your company has to offer, like domain does:
- Provide automatic response buttons in your messenger window. This subtly gets your audience to explore your menu so they can get an idea of what you’re bringing to the table.
Improve your customer experience
According to social habit, 42 percent of customers We hope you return to your social media inquiries in 60 minutes. Every delay is at risk of offending your customers.
Not to mention that if the response takes too long, your customer might be looking for alternatives. Ouch.
Chatbots can prevent this by responding to their customers immediately. Make sure you program your messenger bot to connect your potential customer to their customer service team if they can’t answer a question, for example Sephora does here:
Improve customer experience
By 2020, the customer experience as a brand differentiator is expected to be higher than product and price. Enquiry It also shows that customers are willing to pay more for good experiences.
By providing immediate answers to your questions about returning to your audience, you’re already improving customer service and experience. But that’s just the top of Facebook The messaging bot’s potential.
Take ModiFace as an example here.
The brand combines its messenger bot with simulation technology, which allows users to try out different lipsticks before buying.
While it’s true that not all types of companies can replicate a chatbot messenger, there’s a good idea of how useful a Facebook chatbot can be for your business.
You can also improve your potential customer’s experience by sharing valuable resources that can help.
Your messenger bot can help you guide them to your latest blog post. Or you can program the Facebook bot to share tutorials or videos with your audience depending on your previous purchase history.
alternatively you can share interactive content such as quiz with your leads to keep them interested; like Sephora.
Take care of potential customers
A. Facebook Messenger Bot can also work wonders to increase your conversions. How? By maintaining a relationship with your audience.
Victoria Beckham, for example, keeps the conversation going by sharing product updates with her fans.
Such updates are a great way to keep an eye on the business of your potential customer.
Pro tip: make sure you delete your messenger bot messages. Sending too many of them at the same time can have negative consequences (such as trouble with your potential customer).
Shorten your customers’ journey
Finally, you can also use a Facebook chatbot to offer a perfect purchase as pizza hut does it make it through messenger.
Since the average smartphone user has installed around 80 apps on their devicePizza Hut has taken a unique approach to attract the attention of potential customers.
Instead of creating an order delivery application, customers can place an order with just a few clicks through their Facebook Messenger Bot order.
The chatbot also collects transaction data to make it easier to place future orders than the first time.
In short, the bot can view order history and suggest new promotions and items based on customer preferences.
How do I create a messaging bot?
Now that you know how Facebook chatbots work, we’ll guide you to create your first messenger bot using chatfuel.
Chatfuel is a user-friendly chatbot generator that delivers 46 percent power from Facebook chatbots
With Chatfuel, you can create a messenger bot without coding or have to hit your head against the wall. You can try a lot of other chatbot builders as well.
However, in this article, we’ll stick with Chatfuel and show you how to build a smart Facebook chatbot with it.
Here are the steps:
Step 1: Create a free account
You can use Chatfuel Free as long as you have fewer than 500,000 active users per month. However, once you cross this brand, you’ll need to switch to the premium version.
Setup is hassle-free. All you need to do is sign in Facebook. You don’t have to spend minutes developing a new password for a new account ID. Just enter your Facebook username and password.
Chatfuel would now request to access your Facebook name and profile photo. Click Next as (your name) To grant access, select the business page you want to configure Facebook chatbot on.
If you don’t have a Facebook business page you need to configure before you have a Facebook chatbot for your service or product.
Here’s your guide to setting up a Facebook business page in just 19 steps.
Chatfuel then looks for permissions for what you can do.
You need to grant access to each of the four options for optimal performance. Once you’ve done that, click Done to finish the process
Bonus: Check out the chatfuel tutorial
It’s better to follow the short tutorial that appears at this time. It’s a quick guide to creating a Facebook bot via chatfuel.
Step 2: Write your welcome message
The welcome message will when a potential customer interacts with your bot for the first time.
You can use it to give an introduction to your bot. Tell people there’s a friendly robot (feel free to call it) who does its best to solve your questions.
Also, customize the default message that customers see when the chatbot can’t answer their questions.
You could say something like, “I’m not sure I understand what you’re asking.” Then provide links to frequently asked questions and other useful pages on your site.
Navigating your conversation is the way you want Facebook chatbot will interact with your audience.
It’s a good idea to program your messenger bot to answer the frequently asked questions customers often have.
At this point, start adding blocks with the Add Blocks option in your chat fuel panel:
Write in each of these blocks the answers you receive Facebook The automatic reply bot gives your customers.
Suppose you have a bookstore. In this case, there may be two frequently asked questions:
- Where are they located?
- What books do you currently have in your library?
You can provide answers to these questions by creating blocks that:
- Help visitors identify the location of your store.
- Redirect visitors to your library collection.
If you give these blocks a title, add a URL to your website whenever possible so Facebook The bot can allow visitors to lead the corresponding page.
For example, you can add a link to your site’s library page by adding an option to Browse Library Collection:
You also have the option to choose how long your bot shows you’re writing when you interact with your audience. Choose from a scale of 0.1 to 20 seconds.
Step 4: Link these blocks to your welcome message
When your blocks are ready, add them under your welcome message by returning to the Welcome Message tab in your dashboard.
Use the Add button option to add the button name. In this case, we use “browse library” and “location”.
Then select the block you created to add under the button get there.
This way, you created a button with a block to answer a frequently asked question.
Step 5: Make your Facebook intelligent chatbot with artificial intelligence
At this point, click Configure AI on the left side of the dashboard.
Now fill out two main details. First, the phrases your bot should search under If your user says something similar to section and second, the content that appears in response.
In short, this content is the answer your Facebook business chatbot outputs when similar words are used. This goes into the box on the right with the title, Bot responds with it.
You can select a block you created in the previous steps, or you can enter new content so that the bot can affect your user responds.
And that’s all.
Now you’re just one step away from launching your Facebook fly wing larvae.
Step 6: Test and launch your Facebook chatbot
Test your Facebook chatbot via Test your bot button at the bottom right of your page.
Click Apply page on the left side of the navigation menu to get the URL on the page.
This is your chatbot’s URL. Put it on your Facebook page, website, or online ads. You can also spread the word about your bot as part of your bot on Facebook marketing plan.
It’s your turn now
Manage your business through Facebook It can be a challenge, but it doesn’t have to be. A. Facebook With chatbot, you can optimize your communication, improve your productivity, improve customer service and increase your sales, among other things. With only 300,000 existing chatbots is now a good time to improve your customer experience with a friendly and intelligent messenger bot.
Are you using a Facebook chatbot for your company? Let us know by leaving a comment below.